I help founders & CEOs accelerate through growth stage chaos.

Take your company to the next level.

James has been a phenomenal coach who prepared me to play in the big leagues. James was immediately able to identify and point out the potential in me as a leader and the organization I founded. He helped me to understand that a passive knowledge of finance and budgeting would not be sufficient for where the organization was headed. Our coaching sessions initially focused on understanding our financials and how to develop our business plan for scale. This knowledge and practice transformed me from a consumer of my organization’s financial status to an active creator and discerning analyst. James supported me in a critical time of Urban Alchemy’s growth, helping us to expand from $10 million to over $70 million in revenue in just 4 years.

Dr. Lena MillerFounder & CEO, Urban Alchemy

Hired by new shareholders to rapidly scale our 9-figure logistics business in 5 years amid a pandemic, I brought in James for strategic advice and OKR implementation. What I got was a partner to help shape tough decisions and to help me champion the discipline and urgency we needed to be successful. Now, 4 years later, we’re on track to our goals, operating seamlessly with a clear system, and have set a new vision to double again in 5 years. James’ long-term thinking and commitment to realizing my vision for NLS have been invaluable.

Mark DieneschPresident, National Logistics Services

Swift is a medtech company and competes in a number of healthcare verticals with market leading wound treatment solutions. James was recommended by one of our shareholders to help build out GTM and establish a framework for growth. US Healthcare is not easy. James got up to speed almost immediately and worked with me to reshape our GTM plan, budget and teams going into a new year within a few weeks. James’ style is to roll his sleeves up, understand the vision and then to go to war with you. Within 6 months, we worked together to raise a $35M USD series B and had put the company on a trajectory to scale. If you’re a founder, this is a guy you want in your corner.

Carlo PerezFounder & CEO, Swift Medical

A Note to Founders, From a Founder

There is a unique and isolating stress that comes with founding a company. On our best days, we’re behind… most of the time we feel alone and that somehow, with everything we’re doing right that, we’re failing our shareholders, our customers, and our teams. There are great days. Days where you know in your bones that you were put on earth to do this…to build this company. Most days aren’t like that….and it all just seems like, chaos. I share this because I’ve been there. I’m a 3x Founder and have led each of these companies to successful exits. I know the feeling of being on top of the world after a big win, and more regularly, with the constant loneliness that comes with our jobs. That’s why I built this – a framework and approach designed to maximize our odds and remove the chaos from operating a growth stage business. It’s not a magic pill. My approach takes a commitment to structure, discipline and relentless effort, but it works.

– James Baskin, Founder

You’re not alone.

I see founders wrestle with the same challenges over and over. There are consistent issues that can stifle growth.

Execution

Day to Day execution is STIFLING GROWTH. LACK OF MEASUREMENT is driving the wrong behavior or we’re missing specific skills and we don’t know which ones.

Market Definition

We haven’t clearly identified our Serviceable Addressable Market and our teams are aiming at different things.

Shiny Ball Syndrome

Growth Initiatives not anchored to STRATEGIC GOALS. Scale is never achieved because precious resources aren’t coordinated on ALIGNED ACTIVITIES.

Product & GTM

Lack of ENGAGEMENT between the Product & GTM teams. Misaligned strategies resulting in GTM FRICTION.

All of these are common and they are:

WASTING precious resources

REDUCING valuation

BURNING cash

There are 3 ways I can help.

Growth OS:
Founder Edition

Take the course that I built through my 3 exits to maximize your odds as a founder. When you’re done, we spend an hour together.

Business Scorecard:
 First Principles (FREE)

Leverage first principles and activity as superpowers to build your team and a culture of accountability

We Work
Together

I take on a limited number of founders and we work together toward great outcomes.

Are you ready to build a business that lasts?

Let’s navigate the chaos
together.