I help founders & CEOs grow their business.

Take your company to the next level.

Picture of James Baskin

A Note to Founders and CEOs

There is a unique and isolating stress that comes with running a company. On our best days, we’re behind. Most of the time we feel alone and that somehow, with everything we’re doing right, we could be doing more. Our stakeholders are ever-present (board, shareholders and our team) and they expect us to have a clear plan and framework for success at all times. And so often, with the intensity of day to day issues impacting the business, we can lose site of that plan and our frameworks fail us. I share this because I’ve been there.

I’m a 3x Founder and have led each of these companies to successful exits. Today I work with Founders and CEOs to help them grow their business.

I do this in 2 ways:

  • As a Fractional Chief Revenue Officer (CRO) to unstick growth
  • Strategy development and execution through OKRs (Objectives and Key Results)

 

If any of this sounds familiar, let’s talk. You’re not alone and I can help.

– James Baskin, Founder

You’re not alone.

I see CEOs wrestle with the same challenges over and over. There are consistent issues that can stifle growth.

Growth is Stalled

The sales team is in place but they’re not
hitting targets. This group needs a GTM
strategy, support on structure and a push on activity to reach their potential as a team.

Strategy execution is missing

The day to day operation of the business is getting in the way of executing a strategy. You’re missing a framework that develops a clear strategy, a North Star for the company and execution against clear company goals.

Product & GTM

You’re seeing lack of engagement between Product & GTM teams. Misaligned strategies are resulting in GTM Friction.

All of these are common and they are:

WASTING precious resources

REDUCING valuation

BURNING cash

There are 2 ways I can help.

Fractional CRO

Proven Sales & GTM leadership in a model that makes sense for your
business

Strategy & Execution Framework

Build a strategy and a North Star for the business. Set clear objectives supported by an execution framework (OKRs)