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Fractional CRO

Proven Sales & GTM leadership in a model that makes sense for your business

The fundamentals of a great revenue team haven’t changed.

Growth can stall in a revenue team for a variety of reasons. Leverage 25 years of experience managing and improving sales teams to build a path to predictable growth.

What we’ll work on together:

  1. Structure of team to support company goals
  2. Targets and incentive structure for performance
  3. Sales process refinement to support company products and market segments
  4. A simple tech stack to manage pipeline and optimize outcomes
  5. Go-to-market (GTM) strategy to leverage channels to augment and accelerate growth
  6. Coaching team to ensure urgency, activity and outcomes

Strategy & Execution Framework

Build a strategy and a North Star for the business. Set clear objectives supported by an execution framework (OKRs)


We do this together:

  1. Determine your business moats based on the 7 Powers Framework
  2. Develop your GTM and Product drivers powering your moats
  3. Craft a North Star for business for the next 5 years
  4. Develop annual Objectives and Key Results (OKRs) for the upcoming year (or partial year)
  5. Develop Quarter Objectives and Key Results (OKRs) and shape teams for execution
  6. Build our team meeting cadences (stand ups) and execute on strategy!

Strategy & Execution Framework:

  1. Determine your business moats based on the 7 Powers Framework
  2. Develop your GTM and Product drivers powering your moats
  3. Craft a North Star for business for the next 5 years
  4. Develop annual Objectives and Key Results (OKRs) for the upcoming year (or partial year)
  5. Develop Quarter Objectives and Key Results (OKRs) and shape teams for execution
  6. Build our team meeting cadences (stand ups) and execute on strategy!