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Business Course Full Principle

Business Scorecard: First Principles
Course Outline

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Leverage first principles and activity as superpowers to build your team and a culture of accountability

1. Defining Your Serviceable Addressable Market

Goal:
Build the capabilities to understand your SAM and how it anchors your Product and GTM efforts

  1. TAM vs SAM: Why they’re both important
  2. Example: Buildout a TAM & SAM
  3. Building your SAM: Step by step instruction with a template

2. Building Your Scorecard

Goal:
Develop the fundamentals required to build the metrics and cadence to keep your business on track

  1. Building your Scorecard:
    Step by step instruction with a template
  2. Grouping Departments:
    Interdependencies matter
  3. First Principles:
    Measuring activity is a superpower
  4. Scorecard Driven Leadership:
    Generalist vs Specialist
  5. KPI Progression & Example:
    Let’s see how this works
  6. Thresholds & Reporting:
    Building the muscle