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James Baskin's Growth OS: Founder Edition product

Sneak Peak: Course Intro

Growth OS: Founder Edition
Course Outline

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A Strategy & Execution framework for Founders

Overview & Business Health

1. Overview

Goal:
Learn a set of integrated tools that will allow you to navigate the chaos of a growth stage business.

  1. Goals for the Course: The Founder’s Journey
  2. Stages of any business: The Founder’s Journey
  3. The Frameworks: Growth OS Toolset
  4. Common Hurdles: Challenges We’ll Address
  5. Your Business Today: Table Stakes to Build On
  6. Scaling Your Business: Building a long term cash machine

2. Defining Your Serviceable Addressable Market

Goal:
Build the capabilities to understand your SAM and how it anchors your Product and GTM efforts

  1. TAM vs SAM: Why they’re both important
  2. Example: Buildout a TAM & SAM
  3. Building your SAM: Step by step instruction with a template

3. Building Your Scorecard

Goal:
Develop the fundamentals required to build the metrics and cadence to keep your business on track

  1. Grouping Departments: interdependencies matter
  2. First Principles: Measuring activity is a superpower
  3. Scorecard Driven Leadership: Generalist vs Specialist
  4. KPI Progression & Example: Let’s see how this works
  5. Thresholds & Reporting: Building the muscle
  6. Building your Scorecard: Step by step instruction with a template

Strategy & Execution

4. Building Your Strategy

Goal:
Build your strategy matrix: the qualitative tool that anchors your Product & GTM drivers to Moats and provides the basis for a quantified vision

  1. Determining your Moats: Moat Tests
  2. The Strategy Matrix: Moats meets Product/GTM Drivers

5. Quantifying Your Vision

Goal:
Connect your strategy to execution. We’re going to build a quantified 5 year Vision OKR driven by your strategy matrix.

  1. Quantifying Your Vision: How Strategy Matrix drives Vision
  2. Example: We’ll build this for a company you know
  3. Building your Vision: Step by step instruction with a template

6. OKRs: Strategy Execution

Goal:
Leverage your North Star (Vision OKR) to build out your annual OKRs and a framework for strategy execution for the year ahead.

  1. What are OKRs: Where they came & why they’re awesome
  2. OKR Hierarchy & Resourcing: OKR stack & who does what
  3. Setting OKRs: How to build them
  4. Example: Example building Company (annual) & Quarterly OKRs
  5. Retrospective Meetings: Cadence, discipline & transparency
  6. Grading OKRs: Scoring system & rules
  7. Building your OKRs: Step by step instruction with a template